The Copy Factor
Sell Without Souling Out.
Last updated: February 2026
These terms govern your use of thecopyfactor.com and any services purchased through it. The site is operated by Gail Seymour, a sole trader based in the United Kingdom ("we", "us", "our"). By using this site or purchasing a service, you agree to these terms.
These terms are governed by the laws of England and Wales.
The Copy Factor provides copywriting services, currently including the EarlyBird TakeOff sales page offer and any future offers listed on this site. Each offer page sets out the specific deliverables, pricing mechanism, and timelines that apply to that offer.
All services are provided by Gail Seymour personally. We do not subcontract or outsource the writing work.
When you complete a purchase through this site, you are entering into a contract for services with Gail Seymour trading as The Copy Factor. A contract is formed when your payment is confirmed by Stripe and you receive a confirmation email from us.
The price displayed at the time of your purchase is the price you pay. On rising-price offers, the price shown is fixed at checkout — if you begin the checkout process and the price increments before you complete payment, you will be charged the price at the point you initiated checkout.
All prices are in pounds sterling (GBP) and include VAT where applicable. As a sole trader below the VAT registration threshold, we are not currently VAT registered and no VAT is charged.
Payment is processed by Stripe. We do not handle your card or banking details. By purchasing, you also agree to Stripe's terms of service at stripe.com/gb/legal.
After purchase, we will send you a confirmation email and an intake form within 48 hours. The estimated delivery period stated on the offer page runs from the date we receive your completed intake form, not from the date of purchase. Delivery estimates are working-day estimates based on the current queue and are given in good faith; they are not contractual deadlines.
If we anticipate a significant delay beyond the stated estimate, we will notify you by email.
The intake form is essential to delivering your project. If we do not receive a completed intake form within 30 days of purchase, we reserve the right to close your order. In this case a full refund will be issued.
Each purchase includes one round of revisions. A revision round means a single consolidated set of feedback, submitted in writing, to which we respond with an updated version of the deliverable. Revisions must be requested within 14 days of delivery. Requests for revisions outside this window, or requests that constitute a change of brief rather than refinement of the original, may be subject to additional charges at our discretion.
Where a results guarantee is stated on an offer page, the following conditions apply. If your delivered sales page does not earn back the fee you paid us within 12 months of delivery, you may request either a full refund of your purchase price or a rewrite of the page at no additional charge.
To qualify, you must: have actively promoted the page during the 12-month period (including but not limited to driving traffic via email, social media, paid advertising, or other channels); provide reasonable evidence of promotion on request; and submit your claim within 30 days of the end of the 12-month period.
The guarantee does not apply if the page has not been published or promoted, if the offer or product described in the intake form has materially changed, or if the page has been substantially altered after delivery without our involvement.
The guarantee is limited to the purchase price paid. It does not cover consequential losses, lost profits, or any other indirect damages.
Under the UK Consumer Contracts Regulations 2013, you have the right to cancel a service contract within 14 days of purchase (the "cooling-off period"), provided the service has not yet been delivered. To cancel, contact us via the contact page within this period and we will issue a full refund.
If you request that work begins within the 14-day cooling-off period (for example, by submitting your intake form), you acknowledge that your right to cancel may be reduced or lost once the work has been completed, in accordance with Regulation 36 of the Consumer Contracts Regulations.
Once a completed deliverable has been sent to you, refunds are only available under the results guarantee terms above, or where we have materially failed to deliver what was described in the offer.
On receipt of full payment and delivery of the completed work, all intellectual property rights in the delivered copy transfer to you. You are free to use, adapt, and publish the work as you see fit.
We retain the right to reference the project in our portfolio and marketing materials (for example, "wrote a sales page for a business in X sector") unless you specifically request otherwise in writing. We will not reproduce the full text of your page without your permission.
All other content on this site — including the COPY+SOUL framework, methodology descriptions, and brand assets — remains the intellectual property of Gail Seymour trading as The Copy Factor.
To the fullest extent permitted by law, our liability to you in connection with any service is limited to the amount you paid for that service. We are not liable for indirect losses, loss of profit, loss of business, or consequential damages arising from your use of the service or this site.
Nothing in these terms limits our liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any liability that cannot be excluded by law.
We may update these terms as the site and service develop. The version in force at the time of your purchase governs that purchase. The date at the top of this page shows when these terms were last updated.
If you have a complaint about our service, please contact us in the first instance and we will do our best to resolve it. If we cannot reach a resolution, you may be entitled to use an alternative dispute resolution (ADR) scheme. As a UK consumer you also have the right to use the EU Online Dispute Resolution platform at ec.europa.eu/consumers/odr, or to pursue the matter through the courts of England and Wales.